• I founded Cool Poo Bags in 2022 as a challenge to myself—to see what I could build from the ground up. What started as a playful idea quickly became a fully realized brand that blends sustainability with thoughtful fun design. I created everything from scratch including the product concept, branding, art direction, packaging, website, printed materials, emails, and social content. I launched and ran the business solo, from designer and marketer to customer support and fulfillment. My designs have gone viral on TikTok twice, helping me build an engaged community of customers who genuinely just feel like friends.

    Along the way I created a wholesale pitch deck to land new accounts, built an interactive booth for Unique Markets to elevate the in-person experience, and developed a strong direct-to-consumer presence across Shopify, Tik Tok, Faire, and Amazon. I take pride in designing not just a product but an entire brand ecosystem—one that’s earned customer loyalty through personality, and cool design.

    All of this reflects how I approach work: with initiative, creativity, and a commitment to doing things to my best ability. I don’t just get things done—I build brands people genuinely connect with and I bring the same energy, ownership, and care to any team I join!

  • Print—Design print assets including packaging, signage, business cards, infographics, and handouts.

    Digital—Create digital assets across web, social, email, and paid channels, including full website design and campaign rollouts.

    Branding—Built visual identity systems and the logo with intention, crafting branding that maintains visual consistency and scales across platforms.

    Direction—Led creative direction from concept development through shot planning, including writing briefs and setting visual direction for campaigns.

    Tools—Proficient in Photoshop, InDesign, Illustrator, After Effects, and Figma.

    E-Commerce—Designed and managed storefronts across Shopify, TikTok Shop, and Faire, supporting both domestic and international customer experiences.

  • Initiative—I took the lead on every part of the business, turning a simple idea into a real brand—from scratch.

    Problem-Solving—Whenever something unfamiliar came up (which was often!), I figured it out and found a way forward.

    Adaptability—I wore a lot of hats and learned to shift gears quickly, whether I was designing, packing orders, or filming TikToks.

    Resilience—Building something on my own had its tough moments but I stayed motivated, scrappy and excited to keep growing.