GRAPHIC DESIGNER, Everlane

Los Angeles, CA December 2019 – Present

Develop, design, and deploy daily emails featuring product, special events, and promotions.
Designed landing pages showcasing new products.
Assisted with photo shoots — styling and maintaining organization of products and shot list.
Holds weekly email meetings reviewing past successes and places to improve for the future.
Tests email designs to see which visual language works best.
Initiated and designed our new welcome flow which engages new customers with a webpage and an email drip campaign.
After four months was promoted to the Junior Marketer role while maintaining the Graphic Design responsibilities.
Pitches campaign ideas, including a campaign we executed for Women’s Tees.

Spearheaded rebranding initiative for the magazine founded in 1950. Led the team in creating a new logo, magazine mantra, advertising, and style guide.
Redesigned website to modernize and reflect a sophisticated look.
Tripled social media followers as a result of updates with Instagram following going from 140 to over 2500 followers within the first month of the rebrand
Provided photoshoot outline for Photo Editor and Social Media Editor each month with specific visual direction.
Hired the graphic design team, photographers, and social media group.
Pitched story ideas, including three fashion sections that were incorporated.
Supervised three designers and developed culture that emphasized positive communication among all members.
Created post-production for Photo Editor and layout template.
Cultivated better relationship with printers.
Branded and organized school events to display design and create awareness for the school magazine.

Participated in daily group collaboration and attended branding pitches for large businesses.
Created logo mockups and designed typography for merchandise for large organizations such as the NBA and Allstate.
Demonstrated initiative by redecorating and reorganizing office interior to enhance creativity, organization, and efficiency.

Expanded brand identity to bring awareness and gained real client experience.
Managed four other creatives and organized schedules and tasks for the team.
Collaborated with team to design Brand New book cover and publish a book showcasing clients’ updated brand identities created by the team.
Developed presentation, which included short informational video and delivered a talk to an audience of over 200 people including those interested in joining Brand Workshop, family, friends, potential clients, as well as current and past clients.
Presented Brand New book for the first time to clients. Gained understanding of other groups’ projects and provided a summary.

Collaborated with a team of 7 for branding and packaging projects and participated in the creative process.
Gained experience with clients including a burger company, a Mexican restaurant, a cell phone case company, one of the leading grocery chains in the country, and a frozen fish company.