Taya Sebring

This project marked our first acknowledgment of Poshmark as a sustainable option for giving Everlane pieces a second life. Though not a formal collaboration, we highlighted how easy it is to resell our used clothing through Poshmark, reinforcing upcycled fashion in an approachable way for our customers. I aimed to add friendly touches (while keeping an elevated design approach), to have a sense of approachability and an easy way to make a green impact for her.

For the sub-logo, I chose to leave the Everlane logo untouched, instead borrowing the “RE” to nod to reuse and resale. I paired it with a round colon—a softer, more welcoming detail compared to a squared version—to echo the ease of trading in without compromising the Brand Book guidelines. To build on this approachable tone, I also directed a shoot featuring the original bag customers received with their first purchase, the thought was to bring a sense of care and nostalgia to the campaign, celebrating the continued journey of each piece.