• In 2024 I opened Cool Pet Boutique in my hometown of Idyllwild, CA. This became another creative outlet where I got to fully shape a brand from the ground up. I designed the store’s entire visual identity, from the logo and signage to custom packaging and printed materials, creating a design-forward space that stood out on the mountain. It was a chance to flex my in-store graphic design skills and bring personality into every corner of the pet shop, including product curation, displays, and local marketing.

    One of my proudest moments was seeing how the brand resonated with the community—especially when people stopped by just because they loved the sandwich board I designed outside. This experience reflects how I show up to work—with creativity, intention, and a drive to build things that feel meaningful. Whether I’m designing for a brand or collaborating on a team, I bring curiosity, care, and a strong sense of ownership to everything I do.

  • Creative Direction—Created the full visual identity for the boutique, including logo, typography, color palette, and brand tone.

    Print—Designed signage, sandwich boards, window clings, handouts, packaging, and printed materials that gave the space a strong visual personality and caught the attention of passersby.

    Merchandising—Curated and styled in-store product displays that balanced aesthetics with functionality, enhancing the customer experience and reflecting brand values.

    Digital—Create digital assets for social.

    Tools—Proficient in Photoshop, InDesign, Illustrator, After Effects, and Figma.

  • Empathy—Learned to connect with a wide range of customers in-person and created a welcoming, thoughtful experience for pet lovers.

    Ownership—Led every visual and experiential detail of the store, making design decisions that reflected the brand and resonated with the community.

    Adaptability—Navigated the unpredictable nature of running a retail shop—adjusting to seasonal shifts, foot traffic patterns, and last-minute needs.

    Community Engagement—Built authentic local relationships through design, events, and word-of-mouth—turning the store into a place to come and socialize, not just a place to shop.