Taya Sebring

At Taylor Stitch I was the sole designer from 2016 to 2019, which meant I wore a lot of hats! I owned everything from email design and calendar planning to retail signage, paid ads, site upkeep, and product launches. I handled all Shopify product page creation—cropping and retouching PDP images, resourcing product descriptions, and designing the pages themselves. I launched every product from 2017 to 2019 and kept a close eye on inventory and launch schedules to inform both site updates and our email marketing calendar.

I also managed the full email process, from strategy to execution—designing emails, analyzing performance, and rebuilding them in Klaviyo for our 300,000+ subscriber list. I prioritized smart segmentation to avoid email fatigue and continually refined our approach based on performance data.

Outside of daily creative work, I helped plan customer events and enjoyed being involved in the party-planning side of things too. It was a fast-paced role that taught me how to balance creative, technical, and strategic thinking all at once.

Art Direction—Contributed to art direction through concept development, creative briefs, set direction, shot planning, and styling support.

Print Creative—Created a range of print materials including catalogs, postcards, and in-store assets.

Digital Creative—Designed digital assets across landing pages, paid ads, social posts, site assets, PDPs, and email campaigns.

Marketing—Built and managed the email marketing calendar for both men’s and women’s audiences.

Project Management—Planned project timelines, organized creative assets, resourced cross-functional teams, and supported bandwidth planning to ensure smooth execution.

Design Programs—Proficient in Adobe Creative Suite, including Photoshop, InDesign, Illustrator, After Effects, as well as Sketch.

Initiative—Took initiative to bring structure and momentum to projects in a fast-moving environment with limited process in place.

Resourcefulness—Stayed resourceful and scrappy by problem-solving on the fly and adapting quickly to shifting timelines or last-minute asset delays.

Resilience—Maintained a calm, focused attitude during high-pressure launches, often going above and beyond to ensure deadlines were met without compromising quality.

Dependability—Stepped up as a reliable team player, consistently pushing projects across the finish line with care, ownership, and a solutions-first mindset.